Peanut butter reinvented.

Crafted in small batches on the banks of the Hudson River Valley, giv soft butter is an iconic American comfort food, upgraded.

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"Ultra nutritious. Super delicious."

- ROLLING STONE

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giv soft butter

Classic Peanut Butter Bundle

$24.99 USD
$24.99 USD $24.99 USD
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Keeping it real

  • Peanut butter got its start in the American Midwest in the 1890s, but today's highly processed products are far from that natural version. Meet giv soft butter, bold, rich, sweet, salty, and nostalgic.

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