ULTRA

NUTRITIOUS

SUPER

DELICIOUS

Peanut butter reinvented

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Crafted in small batches on the banks of the Hudson River Valley, giv soft butter is an iconic American comfort food, upgraded.

Satisfy hunger. deliciously.

  • SUPPORT WEIGHT LOSS
  • NUTRIENT DENSE REAL FOOD
  • MCT OIL FOR FOCUS
  • SPORTS NUTRITION
  • IMMEDIATE ENERGY SOURCE
  • HEART HEALTHY
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GLP-1 & DIABETIC FRIENDLY

  • NO ADDED SUGAR
  • 50% LESS CARBS THAN TRADITIONAL PEANUT BUTTER
  • ORGANIC, KETO, VEGAN, GLUTEN FREE
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"Ultra nutritious. Super delicious."

- Rolling Stone

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BUILDING
BETTER HUMANS

Proud Sponsor of Spartan and Tough Mudder races, fueling thousands of athletes with on-course nutrition.

  • "Sweet. Salty. Super delicious. Ultra nutritious."

    - Food Network Magazine

  • "The better peanut butter."

    -Women's Health

  • "Fuel for the long run."

    -Rolling Stone

  • Peanut butter got its start in the American Midwest in the 1890s, but today's highly processed products are far from that natural version. Meet giv soft butter, bold, rich, sweet, salty, and nostalgic.